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Baoguang Wang
Drink Talks(2024)
General Manager of Shanghai Branch
Yili

Event Introduction
Drink Talks(2024)
 · 06/26 (Day 2)
Wow, Drink It Up!
Category Innovation
09:40
inikin Fresh Tea: Top 30% in PSD Sales Ranking, How Does Unsweetened Tea "Break Through the Competition and Innovate"?

The growth of unsweetened tea has been evident to all, but the competition in this popular category is particularly fierce. In this highly competitive track, inikin Fresh Tea from Yili Group, as a uniquely distinctive new product, has achieved a top 30% ranking in average daily single-store sales within part of the convenience store system, compared to overall beverage sales.

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