Southeast Asia, with its cultural affinity and market potential, has become the first destination for many Chinese food and beverage brands looking to expand internationally. But what has the actual market feedback been? Is the journey of brand expansion as smooth as expected?

Lazada, one of the largest online shopping platform in Southeast Asia, has witnessed the growth of Chinese brands in this fertile market. In this presentation, we will discuss the importance of a long-term strategy for food enterprises venturing abroad. We will explore how to thoughtfully plan and position, seize opportunities, and tackle challenges to ensure a steadier and more sustainable path in the international market.