14 years experience in consulting with focus on Consumer Goods & Retail.
Subject-matter expert in food and beverage sector with frequent media interview on industry perspectives, including Reuters, FT, SCMP, and China Daily.
Deep expertise in growth strategy, branding, channel strategy, M&A and PMI, talent & org, and change management.
Recent experiences in working with leading food and beverage groups on multiple topics (e.g., end-to-end transformation for a local food & beverage conglomerate, China market entry for a European Dairy group, business review and M&A support for a flavouring & nutrition group).
Author of multiple whitepaper and reports, including overseas expansion, revenue growth management, future nutrition trend and alternative protein, etc.
With the slowdown in the macroeconomy and weak consumer demand, the Chinese dairy industry is experiencing a phase of deceleration and surplus. At the same time, influenced by factors such as consumption stratification and changes in population structure, the industry is entering a new phase of development, emphasizing both quantity and structural improvement. Consumers' demand for premium and healthy products is becoming increasingly significant, driving innovation and upgrades in niche categories within the industry. On the other hand, traditional supermarket channels are reaching their traffic limits, and dairy product sales channels are becoming increasingly diverse. Looking ahead, the industry faces both challenges and opportunities. How can enterprises break through in this new era and find new growth value points?