14 years experience in consulting with focus on Consumer Goods & Retail.

Subject-matter expert in food and beverage sector with frequent media interview on industry perspectives, including Reuters, FT, SCMP, and China Daily.

Deep expertise in growth strategy, branding, channel strategy, M&A and PMI, talent & org, and change management.

Recent experiences in working with leading food and beverage groups on multiple topics (e.g., end-to-end transformation for a local food & beverage conglomerate, China market entry for a European Dairy group, business review and M&A support for a flavouring & nutrition group).

Author of multiple whitepaper and reports, including overseas expansion, revenue growth management, future nutrition trend and alternative protein, etc.