Timon, the FMCG brands growth director of Meituan InstaShopping（Meituan instant retail business）

A builder of instant retail with many years of experience in both FMCG brands and the Internet industry, helping many leading brands in their strategic deployment and growth in the instant retail business. He is also a promoter of enabling channel efficiency and brand distribution coverage efficiency in instant retail, and enhancing the efficiency of brand distribution coverage through online solutions. In 2023, he first proposed the "D-RTM" sales model in the industry and created several solutions and product capabilities such as "Shining Store" and "Smart Distribution" from 0 to 1 in the industry.