Luca Buonamici, aged 33, began his academic journey with a degree in Economics from the Università Cattolica and later pursued a Master's in Marketing & Communication at Bocconi University where he now teaches a course in Advertising. In his early career, Luca honed his skills in marketing, budgeting and forecasting while working in the distribution sector. After two years he transitioned to advertising at the Armando Testa Group. Starting as a digital strategist, he focused on trend research and the creation of campaign ecosystems for various Italian and international clients, eventually specializing in brand strategy and brand equity development.

At 31, driven by a desire to help companies navigate an increasingly uncertain and competitive market, Luca founded AUGE Strategy, a strategic consultancy within the AUGE group specialized in trend monitoring, brand positioning, and communication planning, aiming to build iconic, sharp, and culturally relevant brands. Luca believes strongly in the collaboration between agency and client: AUGE Strategy is a sparring partner and an extension of clients’ marketing team merging analytical rigor with creative insight, in order to shape branding and communication strategies.