Laia Grassi, a Generative AI & Advertising Creative Director, stands out with over 40 international awards, including Cannes Lions. Winner of a global Coca-Cola AI competition, her influence spans across brands like IKEA and Audi. As a consultant, Grassi revolutionizes generative AI, demonstrating unmatched expertise. Her work sets new industry standards, showcasing innovation and a pioneering spirit. Grassi's influence in advertising is both inspirational and transformative, leading the way in applying generative AI for creative excellence.