Ethan Perkins is the Chief Innovation Officer at Endless West, a beverage company using innovative methods to create wines and spirits at the molecular level. After graduating from the University of Michigan, Ethan began his Beverage Alcohol career with E&J Gallo Winery, before moving on to Diageo, Stoli Group USA, and now Endless West. His twenty-three-year career spans sales and marketing across beer, wine and spirits in all three tiers of the US three-tier system as well as internationally across a diverse set of brokers, importers, bottlers distributors and large accounts. Ethan joined Endless West to develop and lead their internal brands route to market strategy for both their domestic and international markets as well as their control brand/private label vertical.

Most recently, Ethan is focused on commercializing their IP and technology in the business-to-business sector of Beverage Alcohol by establishing Endless West as a supplier of choice for domestic and international bottlers as well as global aggregators of bulk goods.

Endless West’s first product, Glyph, was the first whiskey ever to be created note by note, using molecules (or, flavor and aroma notes) extracted pure, from more efficient sources in nature. Unlike conventional whiskeys, Glyph is made without aging and/or barreling — which means significantly less wood, water, and land is used in its production process. The portfolio has exploded to include over twenty bottled and canned brands that Endless West owns directly or contract manufactures for clients as well as a robust offering of bulk goods across whiskey, rum, gin, tequila, brandy and RTDs. Originally from Kingston, NY Ethan holds a MBA from the University of Iowa Tippie School of Business and currently lives in Temecula, California with his wife Lindsay and their two boys Elijah and Solomon…and two dogs.