Mr. Hiroshi Shu, head of China Business of Rakuten Group, Inc. and CEO of Rakuten Shenzhen Office, has lived in Japan for 28 years. With a background in international corporations such as Sony, Microsoft, and Amazon, he possesses extensive experience in B2B enterprises and e-commerce, and has a profound understanding and insight into marketing, brand strategy, and corporate management in the Japanese market. In recent years, he has been responsible for Rakuten's business in China, contributing to the expansion of Chinese brands into the Japanese market.