Soh Wei Hong, CTO and President of Greater China for iFREE GROUP, Founder and CEO of TROLLEE, and Distinguished Consultant for the Big Data Laboratory at Hong Kong Shue Yan University, is renowned for his innovative contributions to the global communication brand MOGO and the smart retail brand TROLLEE.

With a deep understanding of global communication networks, 5G, AI, edge computing, and IoT technologies, Wei has provided extensive technology consulting services to a wide array of international airlines, banks, and major retail chains globally.

He excels at enhancing consumer experiences through innovative technology and possesses a profound understanding of digital marketing, particularly in the retail sector, with specialized insights into user data analytics and customer lifecycle management.