Kevin Xiong is a founding member of the China Marketing Research Association (CMRA), where he has served as Vice President for over a decade. Being a former President of CMRA(South Region), Kevin is now serving as the President of Product Experience Specialization Section. Mr. Xiong founded Vantage Marketing & Research Consultants Ltd. in 1994, which was one of the earliest professional market research institutions in China.

He has personally been conducted various types of research and consulting projects, providing insightful market research and consulting services to numerous international Fortune 500 enterprises in the past 30 years.

In addition to market research, Xiong actively engages in social work and public welfare issues, holding influential positions in several associations including:

1) CPPCC Members of Yuexiu District, Guangzhou, China

2) Executive Committee Member of Guangzhou Federation of Industry and Commerce

3) Standing Director of Guangdong New Social Stratum Association

4) Standing Director of Guangzhou Audit Society, Group Leader of Business Environment Audit Group

5) Standing Vice Chairman of the EMBA Alumni Association of the Hong Kong University of Science and Technology

6) Vice President of Alumni Association South China University of Technology