Parker Miao is the CMO of Yellow Swan in PHOENIX FOOD GROUP . With 24 years of experience in brand strategy planning and product-marketing integration, he is committed to practicing the model innovation and organization promotion of product-marketing integration in the context of the new era.
From ALDI’s "giant vegetables" on subway pillars to Juhuasuan’s promo messages on “folded” bed sheets, brands are quietly turning daily life into ad space. In the 2025 CNY campaign, Heinz × Yellow Swan printed "The Story of Tomato and Egg Stir-Fry" on 10,000+ egg cartons—engaging consumers while seamlessly blending into Chinese home cooking. These "invisible ideas" are reshaping brand-audience interaction, making communication more natural and impactful.
In this 60-minute session, we’ll break down how the “Tomato & Egg” campaign went viral—from creative insight to brand execution. The first 30 minutes feature a deep dive by the creative lead, followed by a 30-minute panel with both brand teams.
Bring your questions—we’ve reserved time for live Q&A!
*The session includes a 30-minute keynote and a 30-minute panel discussion.
（Source: Heinz）