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Baihe Xu, the founder and CEO of LEMON RIGHT, founded LEMON RIGHT in Shanghai in 2021. As the founder of the brand, he always adheres to the development direction of good products and good models.
Lemon Right earned success in the competitive tea market with its unique lemon tea, but this was a result of overcoming numerous challenges at each stage—from sourcing to market promotion. Key lessons from their journey include:
· Securing reliable, high-quality lemon and tea suppliers.
· Refining flavor through trial and adjustment.
· Overcoming production challenges for consistency.
· Breaking traditional perceptions to build brand trust.
· Creating a differentiation strategy to stand out in a crowded market.
Lemon Right's story provides valuable lessons on overcoming adversity and launching a successful product.