Jan-Benedict Steenkamp (PhD, Dr. h.c., MSc, BSc) is the Massey Distinguished Professor of Marketing and Leadership at UNC Kenan-Flagler Business School, Chairman of the International Board of Experts, Institute for Nation(al) Branding, East China Normal University (Shanghai), and Fellow at Fudan University (Shanghai). He is a Fellow of the world’s two most prestigious marketing organizations, the American Marketing Association and the European Marketing Association, and is only one of three marketing scholars who received the highest lifetime award from both these organizations.

His areas of expertise include global marketing and branding, leadership, and marketing strategy. I have written over 100 articles in leading business journals. His work has received c. 70,000 citations. He is ranked in the top 0.1% across all sciences and #5 in marketing worldwide.

He has written six books, including three books that have been translated in Chinese:

Global Brand Strategy: World-wise Marketing in the Age of Branding (Chinese edition published by Tsinghua University Press), Brand Breakout: How Emerging Market Brands Will Go Global Chinese edition published by CEIBS Publishing Group), and Private Label Strategy: How to Meet the Store Brand Challenge, (translated in complex and simple Chinese).

He has been interviewed in the U.S., China, Europe, South Africa, South Korea, and India.