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Xi Li
Co-founder & Product Head
Lao Fan Gu

With 15 years of experience as a dot-com product manager, I've climbed from an initial product manager to the product VP of a new three-board listed company. I have always committed to building high-user experience products, constantly pursuing innovation and excellence.

Lao Fan Gu officially released the video in February 2019. It's the first video channel of a celebrity chef; now, it has 14 million fans, and the social media platform has accumulated 30 million. Our mission is to "revitalize Chinese flavors and spread Chinese stories."

New consumer goods "Apprentice": I am crossing over from dot-com product manager to the food industry, still out of the stage of continuous learning. I constantly strive to make products that satisfy users' needs by combining my experience in dot-com, data, and marketing with food.