Home
Xiaofang Xian
Executive President
Huiyuan Juice

Ms Xian, is currently the Executive President of Huiyuan Juice. Since she became the Executive President, she has formulated a market strategy that takes the "fruit juice" track as the root and hits the target of 10 billion in 3 years. And in the opening year of 2023, she led the team to achieve the first share of Huiyuan Juice in the 100% juice market, an 18% increase in sales volume in offline channels, and the first place in the category of online platforms.

She has launched a series of seasonal limited and regional limited products that triggered industry discussions in terms of brand refreshing, and personally managed to create the first bottle of prune juice in China, which established Huiyuan as the TOP1 in the prune segment; the Sunshine Lemon series created at the end of the year of 2023 has become a big single product with sales of more than 100 million in a single month.