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Tommaso Battaglia
Condiment & 3R Food
Export Area Manager Asia-Pacific
Giusti

Tommaso Battaglia, a graduate of Ca' Foscari University in Venice, Italy, with a focus on Asian Studies (China) and economics, embarked on a dynamic journey at the intersection of culture and commerce. After a brief stay in Beijing, he made Hong Kong his home in 2015.

Since 2021, Tommaso has been the Sales Manager for the Asia-Pacific region at Acetaia Giusti. Over the past three years, he has dedicated himself to expanding the brand's identity and presence in Asia, successfully orchestrating a comeback in the Chinese market. Tommaso's experience reflects a commitment to bridging cultural gaps and fostering business growth in the vibrant and evolving markets of Asia.


Event Introduction
Condiment & 3R Food
 · 06/25 (Day 1)
New Taste That Spice Up New Lives
4.2H -Hall C2
Break the Siege
14:50
The Hermes in Vinegar: What Makes Italian Brand Giusti?

In the eyes of consumers, one vinegar brand has moved to a much more premium position than others. Founded in 1605, Giuseppe Giusti is an Italian balsamic vinegar brand whose vinegar-making techniques and recipes have been used for over four centuries. As a supplier to the Italian royal family since 1929, the brand is known for its craftsmanship and innovation. Revenues for Giusti in 2023 is RMB 130 million,  boasting a 25% increase from 2022 and an impressive 100% growth compared to 2020, and international markets contributed by 60%. Giusti trades craftsmanship and time for rarity. What exactly are the thoughts and perseverance behind a sip of vinegar? How has ordinary vinegar become extraordinary and become high-end?

Link to agenda
Condiment & 3R Food
 · 06/25 (Day 1)
New Taste That Spice Up New Lives
4.2H -Hall C2
Break the Siege
15:10
[Chinese Vinegar vs. Italian Vinegar] Selling "Black Gold" to More Diverse Consumers and Applications

When vinegar is a condiment, it may only be sold for more than ten yuan to the kitchens of thousands of households; when vinegar is a culture, its value will be infinitely enlarged, and it will be sold to more diversified applications scenarios and consumers. Vinegar, known as “black gold”, is not only the time to give high quality, creating a high value, while the plasticity of vinegar itself will also bring more innovative thinking brand. From “consumption” to “enjoyment”, how many commonalities and differences are there between Chinese and Italian high-end vinegars in brand marketing and new product development? (PS: Do you know how rare it is for the top vinegar brands of both countries to meet and exchange ideas together?)

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