Melvin Ng, is the Senior Vice President of Behaviorally Asia. With more than 20 years research experience, Melvin’s has helped companies propel their brands and organizations to the next level. He has worked with clients on the most demanding branding challenges from market entry strategies for new brands coming into Asia or growth plans for established power brands. He started of his career at Nielsen, Synovate and Kantar Consulting before moving to Behaviorally to lead market expansion for the business. His ability to keep adapting to the ever changing environment and coming up with updated applicable solutions for clients are highly valued. With a passion for behavioral economics, Melvin loves to get under the skin of consumers and understand why people behave and think the way they do. His category experience include working with brands like Coca-Cola, Kraft Heinz, Danone, KSF, AbInBev, Mondelez, UL, P&G, Colgate and many more.