Cici Shao is the Director of Marketing for Swisse China, responsible for the brand strategy, marketing campaigns and media strategy in China. She continues to build the Swisse brand, which originated from overseas, into the industry's TOP1 imported natural nutrition brand through innovative consumer marketing. Cici Shao has 10+ years of brand management and marketing experience. Cici Shao has 10+ years of experience in brand management and marketing. Before joining Swisse, she worked for international brands such as Corona and Carlsberg. In the past 6 years, Cici Shao has been experimenting with new digital marketing, entertainment marketing, marketing and e-commerce marketing methods to strengthen the Swisse brand's position as a nutritional brand in the minds of young Chinese consumers and to drive sales growth in the Chinese market.