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Gerard Smith
Dairy Talks(2024)
Chief Marketing Officer
Noumi

Gerard Smith joined Noumi in 2021 and leads our marketing, innovation, and sustainability strategies across the Company – bringing marketing for Australia, China, Middle East, New Zealand and Southeast Asia under one team. Gerard has extensive experience across several consumer goods organisations including Lion, PepsiCo and Goodman Fielder. His prior experience includes strategic brand marketing, innovation, sales and general management roles across multiple geographies, including Australia and New Zealand and leading PepsiCo’s snack brands across Global Markets. Gerard has significant digital strategy experience for the enhancement of our digital strategy.


Event Introduction
Dairy Talks(2024)
 · 06/26 (Day 2)
Hit New Category
New Scenarios, New Growth
14:05
The Bigger Mission for Barista Milk

Over 50% offerings at cafés in China are milk coffee, making for a fertile soil for fresh milk growth. When milk moves from the backstage to the front under the hat of barista milk, performance becomes a core measurement. Founded less than 10 years ago, Milklab, the Noumi's subsidiary brand, has filtrated 73% cafés in Australia, thanks to its excellence in textures, stretches, and making latte art. This is just the beginning. Gradually taking off in China, Southeast Asia, Singapore, and Malaysia, Milklab is walking into a broad international market.

Link to agenda
Dairy Talks(2024)
 · 06/26 (Day 2)
Hit New Category
New Scenarios, New Growth
14:35
[Tasting] Milk and Coffee, Culture and Aftertaste

Welcome to on-site coffee tasting! We are afraid that at this session only milk coffee is offered. Have a cup of coffee and experience the long-lasting aftertaste brought by the more integrated milk, then in this aroma, chat with our speakers about the culture behind this cup of coffee.

Link to agenda