Zhonghe Wang, a member of the Communist Party of China, general manager of Shandong Keyang Beverage Co., Ltd.. He has been engaged in the production of red bean food since 2003, and has a deep understanding and understanding of the industry. While focusing on the production of red bean fillings, it is more possibilities for continuous exploration and development, and put attention to the field of red bean water healthy beverage. He has a keen insight and forward-looking strategic vision in the layout of Red Bean Water Healthy Drinks. In 2018, the industry launched the industry's first precipitated red bean water. He has successively launched healthy drinks such as red bean barley water, mung bean water, and five red soup.
Keyang starts with a healthy life and focuses on national health. It aims to provide Chinese people with quality and healthy health drinks.
In the new consumer era, the development of Chinese-style light health drinks is unstoppable. As a pioneer in this field, Keyang has accumulated rich experience and successfully transitioned from B2B to B2C. This session will focus on the practical cases of Keyang's full-ecological layout, with an emphasis on strategies and results in channel development and expansion. In the domestic market, Keyang has achieved rapid brand penetration through online e-commerce platforms, WeChat ecosystem, and offline channels like Costco. In the international market, Keyang is actively expanding, promoting Chinese-style light health drinks globally.
Through these practical cases, Keyang has summarized a full-chain growth methodology suitable for the new consumer era, aiming to provide valuable insights and references for industry peers.