Mihnea got into advertising when he was 19 in Bucharest, Romania.

In the years that followed, he worked in Hamburg, Paris, London, Madrid, Toronto, New York and Amsterdam. The work he created and creative directed over the years has won 92 Cannes Lions, amongst some other hundreds of awards (D&AD, Clio, One Show, ANDY, NYF, LIAA, Eurobest, Epica) and mean comments on some advertising blogs.

Mihnea likes to think of new things to say or new ways to say the same things. He really enjoys that stuff. That, and raccoons. Mihnea thinks that raccoons are cool.

Since 2017, he’s been in Publicis Milan, overseeing the global work for DIESEL and Heineken, first as Global CD, then as Global ECD and finally being appointed as Chief Creative Officer of Publicis Italy and Le Pub Network in 2021.