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Yang Zou
Dairy Talks
Party Secretary and Chairman
Haihe Dairy Co., Ltd.

Yang Zou was born in September 1985 in Tianjin, graduated from Tianjin University majoring in Biochemistry, has a postgraduate degree, a doctorate degree in engineering and is a senior engineer. He is currently a member of the Discipline Inspection Committee of Tianjin Food Group and the Party Secretary and Chairman of Tianjin Haihe Dairy Co., Ltd.


Event Introduction
Dairy Talks
 · 05/08 (Day 1)
Hit New Category
Releasing Category Potential
14:30
Pasteurized Flavored Milk Makes a Comeback on the Shelves

From AD Calcium Milk, Want Want Milk, and Liziyuan to Haihe Cocoa Milk, and now Freshippo's taro fresh milk and osmanthus rice wine milk, the temperature has changed, and flavors have become more complex, illustrating the concept that "each generation has its own signature flavored milk." Although flavored milk was once underestimated due to a sluggish market, it is now making a strong comeback in the form of pasteurized offerings. If you browse the pasteurized shelves in stores, you'll be pleasantly surprised to find a blend of nostalgic flavors and trendy new tastes, providing consumers with a refreshing experience. How can flavored milk leverage the pasteurized market to regain vitality? This isn't just a test of brand innovation; it's a signal of emerging market trends.

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