Owen Wang, founder of the plant-based snack brand Peasup. Owen previously served as the brand manager of the social enterprise Shanpin Commune under the China Foundation for Poverty Alleviation. While carrying out poverty alleviation work in Xinjiang, Owen encountered chickpeas, a potential category with rapid growth abroad but a gap in the domestic market.

Founded in 2019, Peasup is the first food company in China focusing on superfood chickpeas. With the mission of "enlightening the humanistic spirit through food", the brand is committed to advocating plant-based diet and low-carbon and sustainable lifestyle through healthy, delicious and environmentally friendly food. Peasup also practices the principle of "healthy and sustainable" in terms of raw material procurement and packaging material selection.