Bruno is a Brazilian designer and after 8 years leading Design for Nestlé food brands now leads Global Design for pain relief brands at Haleon. Having graduated as a product designer, his professional and academic paths have eventually converged into roles with a strong focus on branding, creative direction and strategic design leadership.
With vast experience leading major brands that range from Beauty care to Food&Bev, Bruno believes in the essential value of anthropology and human-centric innovation to develop stronger design cultures and build distinctive and long-lasting brands. Now in the health care universe faces the challenge bring more humatity to everyday health through the power of design.
As the health trend grows in importance, the gap between consumers' expectations for healthy ingredients and the "wordplay" on packaging is widening. Misleading or exaggerated health claims not only erode brand credibility but also significantly damage consumer trust. In the face of this trust crisis, how can brands return to delivering genuine value and break the "information bubble"? This discussion will delve into consumers' real demands for health information and analyze how successful brands win trust through transparent communication and accurate labeling.