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Ashley
Product Development Talks
Co-founder
Lemon Republic

Event Introduction
Product Development Talks
 · 05/09 (Day 2)
Creative Execution: Turning Ideas into Reality
09:05
One Lemon, Infinite Creativity: How Does Lemon Republic Create Multiple Concepts with One Ingredient?

How many variations can you create with a bottle of lemon juice? From the first classic low-temperature lemon juice in 2021, to the bar-shaped cold-pressed lemon juice, lemon electrolyte drinks, the "cloud mist" series for large quantities, and this year's brand-new, extremely sour yellow lemon juice, Lemon Republic has used lemons as a theme to explore different product categories, meet diverse needs, and expand various specifications. In addition to constantly breaking through in flavor combinations and technological innovations, the brand has evolved into a "family of lemons" with distinct personalities through its rich product matrix.

How do they manage to focus on the same raw material while unlocking limitless possibilities? What is the hidden logic behind the development of its diverse product matrix? Let's take a look at the product journey of Lemon Republic and explore the details together!

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