Ms. Yu Fu serves as Head of National Food & Beverage Industry at the bilibili Marketing Center，mainly responsible for business cooperation and marketing innovation within bilibili for clients in the food, beverage and alcohol sector. This includes developing content strategies, planning resource allocation, and integrating the ecosystem effectively.
Prior to joining bilibili, Ms. Yu Fu held positions at Tencent and Kuaishou, where she gained extensive experience and insights into the dynamics of both long and short video formats and platform engagement strategies. Additionally, she has led and planned numerous classic brand marketing campaigns. With a well-established methodology for focusing on communication and marketing at different stages of a food and beverage brand's lifecycle, she is well-equipped to facilitate the mutual growth of brands and the platform.
As consumer demographics shift and demands diversify, one of the key challenges for F&B brands is establishing deep connections with younger audiences in a fragmented information landscape. Beyond broad "grass planting" (general seeding), co-creating content with users, fostering deep interactions, and community-driven operations are essential to naturally integrate great brands and products into young consumers' attention fields, building lasting cognitive recognition.