Joined the Royal Group in 2021, and now serves as the Vice General Manager of the Royal Group. Currently, he leads the overall business of the marketing center of the Royal Group, leads the transformation of private sector, product innovation and business expansion, and is committed to promoting the expansion and breakthrough of the dairy business.
Before joining Royal Group，Mr. Ji (Poprovsky) Liu has more than 20 years of practical experience in the dairy industry, and served more than 100 dairy enterprises. He has launched a number of innovations in the field of dairy marketing. Before joining the Royal Group, he was engaged in dairy consulting management, and held important positions in the fields of marketing planning, operation and strategic management. He has unique and multi-faceted insights on the innovation planning of market products and private sector.
Niche products are often a source of joy for a select group. In the dairy world, beyond the mainstream cow's milk, several niche milk varieties are gradually gaining popularity and establishing a stable market presence.
Alongside tasting these unique options, we will invite leading companies in the niche milk sector to delve into the two most promising niche stars: goat milk and buffalo milk:
How did they manage to stand out in the competitive milk market?
What further innovations can be made with goat milk and buffalo milk?
What challenges will they need to address in the future, and how can they expand their target audience and consumption scenarios to become a potential category that more brands are eager to invest in?