Yu Chunhsien, Alex, Head of Product Development and Import from M Commerce Group Co., Ltd.

As a retailing expert who has more than 20 years of experience, previously worked with Carrefour, Tesco and Spar as top management. Now in charge of revolutionary upgrading on own brand with M Commerce Group while the company is also facing a big transformation.

Full of challenges but also accompanied by big opportunities, which bring our customers the brand new "M-Select", this brand comes with satisfactory solutions for better lifestyle.

Secured by a very strict food safety/quality control system inline German standards and also together with a well-trained team, Alex has successfully developed and also expanded the new generation of own brands, which has also been well recognized by both professional and member customers.