Hongbin Yang is currently the vice president of Junlebao Dairy Group and the general manager of the high-end Business Department. He has nearly 15 years’ experience of marketing management. He joined Junlebao in 2012 and currently focuses on the production, operation, brand marketing and sales management of fresh milk products.

In 2019, he led the team to launch a "new generation of high-end fresh milk"——"Yuexianhuo", which innovatively adopted the INF 0.09 second ultra-instantaneous sterilization technology to retain more active protein and the original taste of milk. The product won the "Best Process Innovation Award" at the 2019 World Dairy Innovation Awards.