Isabella Hsu is the Founder and CEO of Simba Events and the Head of Content of FBIF. She has exceptional capabilities in integrating resources and has worked over 30,000 hours in international forums and awards planning. Initiated and led by Isabella, the FBIF has become an influential industry forum focused on food and beverage innovation, and it has received active participation and high recognition from the senior executives of various global top food companies such as Nestle, Unilever, Coca-Cola, PepsiCo, Nongfu Spring, Yili, Mengniu, Danone, Cargill, IFF, Tetra Pak, etc.

Besides, Isabella has a broad view and a great passion for the food and beverage industry. She and her team are committed to exploring and sharing the world's most insightful and successful business cases to inspire industry insiders and broaden their horizons, ultimately promoting the positive development of the industry. In addition, with keen intuition and insights into the market, Isabella is skilled at identifying the market potential of certain products from the perspective of consumers.