Simon Geng, the founder of Lemon Republic, a serial entrepreneur, has more than ten years of experience in juice beverage business. "Lemon Republic" was established in 2020, which is a brand focusing on research and development of lemon beverages. The product growth rapidly and became the No. 1 flavored beverage category on "Tmall Double Eleven" within a year of its launch. The company will expand horizontally around the "lemon" flavor, deeply understand the upstream business model, and create a new industrial universe.