Vivi Jiang, Director & Vice President of Eastroc Beverage Group Co., Ltd, in charge of the Brand Development Center, primarily responsible for product strategy and development, brand strategy, integrated marketing communications, offline promotions, and freezer management. She is deeply involved in the strategic formulation, plan decision-making, and budget control of Eastroc Beverage's marketing digitalization.

With 21 years of brand management experience and 8 years in FMCG (Fast-Moving Consumer Goods) product brand operations, Vivi Jiang has been with Eastroc Beverage since 2017, witnessing and helping to propel the company's rapid growth, with revenue increasing from 4 billion to over 10 billion.

With her forward-looking strategic vision, she assists the company in exploring paths to multi-category development; with her creative brand perspective, she achieves deep interaction and connection with consumers, continuously revitalizing the brand image and enhancing brand reputation.