Ms. Lynn is Managing Director of Kantar Insight who is responsible for driving business growth with developing Kantar proprietary solutions.
Senior executive with extensive and in-depth knowledge of APAC region, particular in consumer centric business. Her research experience spans Australia, New Zealand, US and China., also covers a wide range of important industries such as Automotive, Liquor, FMCG, luxury, Finance etc.
Lynn loves exploring the human mind to uncover the magic that makes brands and services relevant and exciting to consumers. Her primary expertise is in translating consumer insight and innovation solutions into business results. Prior to Kantar, she was Vice President for managing Nielsen Qualitative Practice Greater China region and Emerging business.
In 2024, the State Council released its first policy on the "silver economy." By the end of 2023, China had nearly 300 million people aged 60 and above (21% of the population), surpassing the 260 million Gen Z (19%). This aging demographic is a rising consumer force.
But is the silver economy only about seniors buying senior products? In reality, it's far more dynamic. Young people buy for elders, middle-aged consumers plan for aging, and many seniors shop for their families. Beyond age, the silver economy drives cross-generational consumption, shaping a diverse and expanding market.