Annie Liu, Vice President China, joined Innova Market Insights in 2014, where she is an active observer of innovation and trends in the Chinese market. Her international travel has only improved her trendspotting skills and rapport both at home and abroad, while her natural curiosity and networking give her very worthwhile insights for industry leaders.
She looks for market opportunities for successful consumer-led innovation. Annie regularly engages with innovation partners to identify and understand opportunities in the Chinese market. Based in Shanghai, she manages a team of market & category analysts and a network in major cities in China that deliver local insights.
In today's fast-paced professional world, career gaps often evoke anxiety among professionals, fearing interruptions in their career trajectories. However, Annie's journey offers an alternative perspective on navigating such intervals.
As a founding member of Innova Market Insights' China team, Annie joined in 2014 and later became the China Regional Manager, leading cross-functional teams to provide the food and beverage industry with innovative trend insights that combine international perspectives with localized understanding. In August 2023, she embarked on a six-month self-curated journey: She studied Product Manager Marketing Strategy courses at Audencia Business School in France, and joined a safari in Kenya, witnessing survival dynamics on the savannah and engaging in discussions about business and life's possibilities under the stars.
This blend of professional development and cultural immersion not only reshaped her business mindset but also facilitated her promotion to Vice President of the China region upon her return.
Through real-life examples, this session aims to explore the value of non-linear growth paths and seek a dynamic balance between work and life.