The growth of food industry slowed down in three consecutive years. As only one out of ten new products survive in the market and the life cycle of new products is shortening, the food industry starts its "new normal" growth model. With a new round of industrial upgrading, how will food enterprises get out of trouble and change the "New Normal" model?
Lipstick Economy boomed in the Great Depression of 1930s; Boeing transited to commercial aircraft after World War II; Samsung Electronics Co, achieved 3.17 trillion Won through its "New Management Initiative" in the Asian crisis; "Plan B" saved Starbucks in the Subprime Crisis and etc. All the above shows great achievements can be only made by innovation and breakthrough.
The Third Food and Beverage Innovation Forum (FBIF & Food Show 2016) will take place on April 20-22, in The Longemont Hotel, Shanghai. As the most influential conference in Asia-pacific in F&B industry, it dedicates to assisting the industry decision makers to foresee the future trends, promote positive development by sharing valuable showcases and technology. The theme of FBIF & Food Show 2016 is “Transforming Amid Slowing Market”, which contains Plenary Session and four parallel sessions (Food Product Innovation, Marketing Innovation, Packaging Innovation, and Manufacturing Innovation) during 3 days. This summit will attract about 400 senior executives and more than 800 people from leading companies like Coca cola, Pepsico, Nestle, Wrigley, Mondelēz, Mars and etc.