FBIF2015 Food & Beverage Innovation Forum

Global Innovation, Powering the Future

2015.5.13-5.15 Shanghai, China

About FBIF

Food & Beverage Innovation Forum 2015 is taking place on 13th – 15th May, 2015 in Chateau Star River Pudong Shanghai. Comparing to FBIF 2014, FBIF2015, we will have more about “trends” parts. Some fresh elements like: Cross-Border Competition, Circular Economy and E-commerce are very representative and may result in a Revolutionary change in the near future. Further More, for the Innovation ? R&D Stream, we pay more attention to seeking Cases that can be more practical and useful for R&D People. 3D Printing, Vegetable Protein, Artificial Foods are key words in this Session. For Marketing Innovation Session, we grasp the trend as always, some fascinating topics would be discussed in this session: Marketing 3. 0, Neuromarketing, Big Data Marketing, Artificial Intelligence, Content Marketing, Native Advertising, Video Marketing, etc.

You may expect to know:

-What are the rising new categories? What are the innovation chances lied in different segmentation? What inspiration can the traditional categories get from the new ones?
-Along with the rapidly rising new categories and new brands, how should traditional giants build up a swift organizational structure to help corporate innovation?
-How can brands gain competitive advantages in the category competition through new marketing and packaging methods?
As one of the most influential F&B industry conferences around the world, FBIF committee collect, display and analyze the most successful business cases and the most creative ideas in the forum, aiming to offer valuable insights in future trends for decision makers as well as facilitate a healthy development for the whole F&B industry.

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Sub-Forums
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General
Meeting

Agenda

Innovation
R&D

Agenda

Marketing Innovation

Agenda
Agenda Overview

Speakers

Isabella Hsu

Chairman

Simba Events

Jason Yu

General Manager in China

Kantar Worldpanel

Adam Xu

Partner

Strategy&

Lynn Xu

Vice President, Innovation practices Nielsen Greater China

Nielsen

Ron Wardle

CEO China

Export Now (Shanghai), Inc.

CAI Hongliang

Founder, CEO

Be & Cherry

Iuliana Nita

Global Marketing Manager, Food and Beverage, Process Systems Business Unit

Saint-Gobain Performance Plastics

Robin Stein

Co-Founder

Babo Blue

Sarie Moolenburgh

Client Brand Director

Cartils

Marcelo Amstalden Moller

Head of Global CMI – Innovation, Global Brands & Cider at Heineken Group B.V.

Heineken Group B.V.

William Fu

Sales & Marketing Vice President

Ball Asia Pacific Limited

Paul Williams

Creative Director

Springetts Brand Design Consultants Limited

Jason

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Organizer

Simba Events

  • About Us

    Simba Events was founded in Shanghai in 2013, now we are a media and conference company. We plan and organize the first-class summits in food & beverage industry, and we are dedicated to pushing the industry forward.

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