Jason Yang holds the esteemed position of Senior Director at the PepsiCo Asia R&D Center. He leads the charge in food product development for PepsiCo Asia, with a primary focus on expanding the product portfolio and pioneering breakthrough innovations within the snack and nutrition categories.

By harnessing consumer-centric insights and fostering an agile innovation mindset, Jason and his team have effectively introduced numerous innovative products into the Asian market. Notable examples include Lays Tari Chips, Purple Potato Chips, and Regional Flavor Rotation Potato Chips, all developed under the innovative "East for East" approach. They've also introduced High Protein Chicken Chips using cutting-edge compression popping tech and the Quaker "Five Series" multigrain products, inspired by Chinese traditional culture. Lays Freshly Baked Rice Crackers unleash the natural sweetness of rice through an innovative process, while Quaker's fermented Instant Oatmeal enhances nutrient absorption thanks to advanced fermentation technology.

With two decades dedicated to Research and Development, Jason boasts a wealth of knowledge and a track record of success in the Food & Beverage industry. Prior to joining PepsiCo, he contributed his expertise at P&G and Mars.