Type of applicant company
品牌方
Country
中国
Company Website
https://www.szeastroc.com/
Images
Brand of the Product
EASTROC BEVERAGE GROUP CO.,LTD.
Designer Name
EASTROC BEVERAGE GROUP CO.,LTD.
Position of Designer
无
Target Consumer
EASTROC SUPER DRINK ENERGY DRINK WITH DIGITAL LABEL is aimed at white-collar and IT professionals. These two groups of people have avant-garde environmental awareness, excellent ability and interest in using digital tools; At the same time, their longer working hours also give them a need to replenish energy and refresh themselves.
Distribution Channels
电商 E-commerce
Positioning
大货消费品 Mass Production
Design Story
【Background】In 2022, low-carbon and environmentally friendly products became popular, and major beverage manufacturers are launching environmentally friendly versions of their products. EASTROC Beverage, relying on its industry-leading digital capabilities, has created the first electronic label functional beverage in China - EASTROC SUPER DRINK ENERGY DRINK WITH DIGITAL LABEL, which was launched on World Environment Day.
【 Design Concept 】 Focusing on the environmental protection concept of "carbon reduction on electronic label codes", applying the one thing one code technology to bottle caps, endowing products with digital "ID cards", consumers can scan the code to view electronic labels and production traceability information; The PET label is removed from the bottle body, and the golden liquid penetrates directly through the bottle body, based on the visual experience of consumers being full of energy; At the same time, the outer box of the product is made of kraft paper, which reduces the printing area by 59% and greatly reduces carbon emissions during the production process.
Highlights
Relying on Dongpeng Beverage's leading "one item, one code" digital technology, each bottle is assigned a code, and consumers can scan the code to view the electronic label and traceability information;
Jointly with Tencent Public Welfare and Yao Fund, launch the "Scan Electronic Tags to Build a Public Welfare Stadium" rural public welfare activity, attracting consumers to participate in the activity and helping the development of China's basketball industry;
Taking inspiration from EASTROC SUPER DRINK ENERGY DRINK WITH DIGITAL LABEL, we have incorporated five major national parks in China into energy bottles and released "digital collectibles". We have entered the World Internet Conference and iFlytek 1024 Developer Conference to create a warm consumer interaction.
Market Performance
The e-commerce exclusive models created for environmental enthusiasts are more competitive in the market, using environmental design concepts to gain recognition and popularity among many consumers.
Material（For concept works, please choose the material you plan to use）
PET塑料 PET material
Craft
"One object, one code" digital technology.
Does the design solve the problems that are common across the product category? If so, please explain.
Relying on Dongpeng Beverage's leading digital technology, it pioneered the two-dimensional code electronic label solution. Consumers can view the electronic label and production traceability information by scanning the two-dimensional code on the bottle cap with their mobile phones, which facilitates consumers' understanding of the product without physical labels. At the same time, through the e-commerce channel, the entire box is sold, and relevant information is printed on the outer box, which facilitates consumers' understanding of the product.
What functional designs of the work have enhanced the user experience?
The QR code on the bottle cap is set up to enhance consumer interaction and experience. Together with Tencent Public Welfare and Yao Fund, a public welfare activity called "Sweeping Electronic Labels to Build Public Welfare Ballfields" was launched. Consumers can use their mobile phone WeChat to scan the code to receive a red flower and donate it to Dongpeng Beverage and Yao Fund's "Green from the Basket" public welfare project. "Digital + Public Welfare" enhances consumer participation and sense of gain.
Does the work consider sustainability (environmentally or commercially, or both)? If so, please explain.
The bottle body has removed the PET label, reducing the use of plastic products and reducing carbon emissions during the production process, making it more friendly to the earth's environment. The outer box uses ink-reducing cartons, reducing the printing area by 59% and making it more low-carbon and environmentally friendly.