Type of applicant company

品牌方

Country

中国

Company Website

https://www.yili.com

Images

Brand of the Product

Satine

Designer Name

L3branding

Position of Designer

无

Target Consumer

The emergence of the epidemic has greatly changed the consumption trend of consumers, from development consumption and upgrading consumption in the past few years to survival consumption which is more suitable for healthy life, and consumers are more rational. At the same time, in the health needs, the attention to high-quality nutrition is still the core demand of high-end pure milk consumers, and the nutritional demand is the most rational product demand. Lactoferrin, as an ingredient of white milk with high immune health awareness, is also the key demand of consumers for high-end white milk.

Distribution Channels

电商 E-commerce; 大型商场 Shopping Mall; 小型商超和便利店 Supermarket & CVS

Positioning

大货消费品 Mass Production

Design Story

In terms of product strength mining, through the active lactoferrin retention technology, the super product selling point of "8 times active lactoferrin" is realized, and based on the strong demand of consumers for stronger immune protection, through consumer research and identification and screening, the core product benefit point of "protection" is extracted, and the most direct functional value perception is given to consumers.
Packaging is the first impression of consumers for products, combined with consumers' stronger preference for "protection" and purchase willingness, the "protection" is refined into a "shield" symbol, and integrated with the natural green plant format of Jindian organic milk vision to forma "shield flower". The shield is also a powerful protective cover. It means that the product can provide a solid guarantee for the health of consumers. The promotion of "8 times active lactoferrin" highlights the main ingredient of the product - active lactoferrin, emphasizing its importance for the promotion of immunity. With the high-end and simple packaging design of the product, Satine Lactoferrin organic pure milk highlights its clean and pure quality characteristics, bringing consumers a high-quality consumption experience.

Highlights

Satine Active Lactoferrin Organic Pure Milk combined with consumers' stronger preference and purchase intention for "protection", refined "protection" into "shield" symbol, and integrated with the natural green plant format of Jindian organic milk vision to form "shield flower", shield is also a powerful protective cover. It means that the product can provide a solid guarantee for the health of consumers.

Market Performance

The listing of Satine Active Lactoferrin Organic Pure Milk achieved the top1 of Tmall pure milk for 1 month, and the stable development of key markets achieved a quarter-on-quarter growth of over 100%.

Material（For concept works, please choose the material you plan to use）

纸质 Paper

Craft

Satine Active Lactoferrin Organic Pure Milk is packaged in Tetra Pak diamond aseptic packaging with a unique octagonal design that perfectly fits the palm of the hand and provides a safe and comfortable grip when drinking. Designed for lip-contact drinking, the lid can be adapted to a variety of needs and scenarios.
An average of 70% of the material in the packaging is derived from the cardboard that Tetra Pak responsibly sources, all of which are renewable materials. All cardboard used in the packaging comes from wood from Forest Stewardship Council TM (FSCTM) certified forests.

What functional designs of the work have enhanced the user experience?

Satine Active Lactoferrin Organic Pure Milk with Tetra Pak diamond aseptic packaging, has a unique octagonal design, perfectly fit the palm, whether it is on the way consumption or home experience, is the ideal modern packaging. The diamond-shaped appearance of the package is suitable for various hand types and consumer groups of all ages, and gives people a safe and comfortable grip when drinking. Designed for lip-contact drinking, open caps enable the best flow of in-transit consumption caps to suit a variety of needs and scenarios.

Does the work consider sustainability (environmentally or commercially, or both)? If so, please explain.

On average, 70% of the material in paper packaging is sourced from responsibly sourced cardboard, which is renewable. All cardboard used in packaging comes from wood and other controlled sources from Forest Stewardship Council TM (FSCTM) certified forests. Optional configurations include Bonsucro certified plant-based polymers and the use of certified recycled polymers.