Type of applicant company
设计机构
Country
中国
Company Website
https://www.gdp-partner.com/index.html
Images
Brand of the Product
Tenwow
Designer Name
g.d.partner
Position of Designer
无
Target Consumer
New consumer goods in the post-epidemic era are still hot, and various emerging tea brands still target young people as the main consumer group. As people's attention to health continues to be high, it is not difficult to see a variety of beverage brands have the benefits of eye-catching exposed on the packaging.
Distribution Channels
大型商场 Shopping Mall; 小型商超和便利店 Supermarket & CVS; 杂货店 Grocery
Positioning
大货消费品 Mass Production
Design Story
New consumer goods in the post-epidemic era are still hot, and various emerging tea brands still target young people as the main consumer group. As people's attention to health continues to be high, it is not difficult to see a variety of beverage brands have the benefits of eye-catching exposed on the packaging. In terms of talking about health, ten years ago, tenwow, it was already being done. With a slogan "healthy and beautiful drink yo, oh honey grapefruit tea" became one of the most popular drinks among young people at that time. Ten years later, tenwow, the first thing that comes to mind when trying to break out of a crowded race track is reinventing packaging design. The original packaging has been unable to meet the new consumer market, and packaging itself is an important communication channel with consumers. So our goal in the design was how to make Tenwow more youthful.
Highlights
Slogan is one of the most important brand assets. It not only clearly describes the benefits, but also promotes an attitude. Therefore, we had an idea to combine the current popular bullet screen vision, so that it is more interesting to be "played" up. We will slogan enlarge, with the design of the font covered with the whole bottle picture. In terms of color, we make use of the collision of large color blocks to express the youth of contemporary vision, and optimize the original color based on Tenwow. The upgraded modern visual symbol packaging has become an interesting communication topic.
Market Performance
The new packaging of Tenwow Sparkling Pomelo Tea Drink has not only gained lots of popularity among young people, but also has been actively shared and forwarded by several KOLs in the field of advertising design on social platforms. The number of transactions on the Internet side increased dramatically.
Material（For concept works, please choose the material you plan to use）
其他 金属易拉罐 can
Craft
normal print