Type of applicant company

供应商

Country

中国

Company Website

WWW.YSPRINT.COM

Images

Brand of the Product

RU'S VEGAN SWALLOW NEST

Designer Name

YIFEI WANG

Position of Designer

Graphic Designer

Target Consumer

Packaging target customers: Functional Food, Health care products, Vegan Food manufacturer or brand owner End consumers: Functional Food Lovers; Fitness Groups; weight- watchers; People who are fond of trying new things

Distribution Channels

电商 E-commerce; 大型商场 Shopping Mall

Positioning

礼品 Gift

Design Story

At present, environment problems such as overcut, over dig, immoderate picking become one of the most issues that all human beings concern greatly. One example is edible Swallow Nest (cubilose). In Hainan province of China, there are only 15 Swiftlet left because of human picking their nests for commerce. Now in that area, it is forbidden to pick swiftlet nests. Based on the above consideration, we wish to design a kind of vegan swallow nest, which has similar appearance and nutrition with the real one. During this vegan swallow nests, less water will be consumed, and less carbon will be released. Also we intend to use packaging to remind people that environment protection is as important as satisfy our divers desire. Also this edible Swallow Nest come from plants, instead of hurting birds’ home. It can not only satisfy these people’s need for health and weight-loss, but also have common awareness in environment protection. In this way, products’ features are blending well with their packaging, which is our ideal pursuit.

Highlights

The packaging focusing on a story for a swallow’s going home journey to highlight the difference between Vegan swallow nests and traditional ones: birds creating nests for living; but human breaking their home for making an expensive commodity. The packaging set is made up of rigid gift flip-top box. The main graphic image of the box is a lost swallow with a map or GPS, looking for its home. When opening the lid, there is a gimmick on its inside surface. With a reference of the game- flappy bird, the swallow is lonely flying through buildings in city and searching for its nest. When pressing the button go, the gimmick works and the swallow just fall into its home.

Market Performance

NA

Material（For concept works, please choose the material you plan to use）

纸质 Paper

Craft

The outer paper can be a kind of uncoated cardboard with lines, to imitate branches or straws which are used for making the birds nests. We use offset printing, silk print with glossy varnishing, embossing and hot-stamping by laser light transparent foil on the outer cardboard. The box rigid gift flip- top box. We use offset printing to realize the graphic design with a pixelate and game imitation style. Laser light transparent foil with diverse metallic colors highlight the brand.

Does the design solve the problems that are common across the product category? If so, please explain.

The feasibility or realizing ability of concept design based on our professional techniques on packaging.

What functional designs of the work have enhanced the user experience?

When consumer receive the packaging there is a swallow with a confused look. It cannot find its way to go back home since there are more buildings and less trees. And human also pick up their home to make it as a food commodity. When opening the box, the gimmick imitates swallow’s journey to go back home. It not only shows the products main feature- not breaking swallows’ home, but also leads consumers to think about environmental issues on the basis of an interesting game experience.

Did the design help increase the sales performance of the product? If so, please give related evidence.

NA

Does the work consider sustainability (environmentally or commercially, or both)? If so, please explain.

The main visual element of the gift box is a swallow’s going home journey. Swallow nests are an expensive food for human, but only a living area for swallow. When opening the box, the gimmick imitates swallow’s journey to go back home. It not only shows the products main feature- not breaking swallows’ home, but also leads consumers to think about environmental issues and sustainability on the basis of an interesting game experience.