Type of applicant company
品牌方
Country
中国
Company Website
http://www.xxzsp.com
Images
Brand of the Product
La π
Designer Name
Coredesign (shen zhen) Co., Ltd
Position of Designer
Creative Director
Target Consumer
The target consumers are mainly the younger generation, especially the post-90s and post-00s female groups. This group of people is young and energetic. They are highly receptive to snacks with novel, unique tastes and creative packaging. They pursue unique taste experiences and interesting snack culture.
Distribution Channels
电商 E-commerce; 大型商场 Shopping Mall; 小型商超和便利店 Supermarket & CVS; 杂货店 Grocery
Positioning
大货消费品 Mass Production
Design Story
It took 2 years to research and develop the Black Spicy Silk. In response to the industry trend of health upgrades, it innovatively uses cocoa powder and chia seeds. The natural black ingredients stimulate the aroma, and the fine shreds make it more delicious. The non-fried high-temperature extrusion cooking process , blending the authentic Hunan taste, spicy but not dry, the world's first "black technology" spicy strips.
We have insight that the consumer group is mainly young and female, and it is difficult for cookie-cutter products to meet the snack needs, spiritual needs and appearance needs of young people today. Therefore, the brand's overall positioning is "fashionable spicy noodles" and is committed to creating a good brand for Generation Z. A brand that is both delicious and stylish, hoping to bring new changes to the industry with its personality and attitude.
Highlights
The packaging design revolves around the strategic positioning of "fashionable spicy strips" and innovatively uses carton packaging to widen the gap with traditional brands. It uses the concept of fashion magazines to form a fixed format for the brand to facilitate multi-category expansion in the future and continue to accumulate brand equity.
The packaging is bright and colorful, which is not only unique in the industry but also full of appetite. It also puts forward the value proposition of "be spicy". We are opposed to lying down and call on young people to be "sexy", live out themselves and their passion, and use "spicy" to eliminate boredom. , use "spicy" to inspire happiness, and combine it with offline promotion materials to convey the brand spirit.
Market Performance
不便对外公开
Material（For concept works, please choose the material you plan to use）
纸质 Paper
Craft
printing silver
Does the design solve the problems that are common across the product category? If so, please explain.
Black ingredients are generally difficult to express appetite. We use a fork as an auxiliary tool, which not only echoes the brand's positioning of "fashionable spicy strips", adds a sense of high-end ritual and fun, but also enhances the expression of appetite.
What functional designs of the work have enhanced the user experience?
无
Did the design help increase the sales performance of the product? If so, please give related evidence.
无
Does the work consider sustainability (environmentally or commercially, or both)? If so, please explain.
无