Type of applicant company

设计机构

Country

中国

Company Website

无

Images

Brand of the Product

Crane Dance Rice Fragrant

Designer Name

KEY BRAND DESIGN

Position of Designer

GCD-Aiya Hou、CD-Zhihao Zhang

Target Consumer

Mature families: children in junior high school and above 3-5 families, mainly in the Yangtze River Delta region, exquisite mothers.

Distribution Channels

电商 E-commerce; 小型商超和便利店 Supermarket & CVS

Positioning

大货消费品 Mass Production

Design Story

Tsurumai Rice Fragrance selects the best quality rice from small ecological producing areas to build a high-end refined rice brand. The rice producing area has excellent ecological environment and is the migration area of red-crowned cranes, a national first-class protected animal. In packaging design, the crane is used as the main image, and different products and packaging forms apply different crane gestures, so that the image of the crane runs through the entire brand product line, forming a visual imprint array. Different crane shapes make the brand both unified, and will not cause visual fatigue to a single packaging screen, creating a packaging system with the crane as the core.

Highlights

Taking into account the effect of offline product display, the designer cleverly divides the picture of the crane, and when a row of packaging is displayed together, it can form a continuous graph, which has a great visual impact on the terminal line. In the use of color, black gold is the main color, highlighting the high-end sense of the brand, supplemented by the red embellished on the head of the red-crowned crane, making the overall color with vitality.

Market Performance

none

Material（For concept works, please choose the material you plan to use）

PET塑料 PET material

Craft

Adopting hot stamping technology to highlight texture.