Tang hao he zhen wei tang guan shan jun lao mu ji tang mian_Baixiang Food Group_Wow Food_FBIF Wow Food Awards, Food and Beverage Innovation Competition-Product、Packaging、Marketing

Tang hao he zhen wei tang guan shan jun lao mu ji tang mian

Food | Instant Food

Baixiang Food Group

Company Website

http://www.baixiangfood.com

Company Introduction

Baixiang Food Group, established in 1997, is a comprehensive food enterprise dedicated to producing and selling high-quality noodle products with the aim of enhancing the well-being of the people. Its product range includes instant noodles, dried noodles, quick fresh noodles, spicy instant snacks, and more. With 26 years of dedication to crafting excellent Chinese noodles, the company has received widespread acclaim from consumers. Additionally, the products cover categories such as flour, frozen foods, seasonings, beverages, etc., and the business scale continues to expand. As of now, Baixiang Food Group has established 12 high-quality noodle production bases nationwide, with more than 20 subsidiary companies. Its products are available in more than 30 provinces, cities, and autonomous regions across China, and are exported to 66 countries and regions worldwide.

Product concept, highlights and added value

1. Natural and delicious taste: jointly developed with Chinese chefs, the original soup content exceeds 40%, and the natural and delicious taste comes from the ingredients themselves; Innovative Chinese style home atmospheric pressure stewing process, simmering slowly over low heat for 6 hours, locking the flavor and nutrition of ingredients into every drop of soup; The side dishes use FD freeze-drying technology with chicken shreds, resulting in a full and plump taste; Solve the pain points of excessive additives in fast food products.
2. Strong and smooth taste: After two years of research and development, "straight " Lamian Noodles technology (patent number: ZL 2018 2 1407814.7), low-temperature fried bread, 0 trans fatty acid delicious and healthy.
3. Balancing peace of mind and health: The product contains 0 preservatives and 0 trans fatty acids. Upstream "clean" raw materials are strictly selected, and all raw materials do not contain preservatives or trans fatty acids. The raw materials are traceable, and multiple production processes are strictly controlled. Unnecessary additions are refused, which meets the needs of users who pursue taste and taste while also demanding health.
4. Packaging innovation and upgrading: Innovative 8-sided self standing bag packaging, with a straight bag shape to improve the fragility of traditional bagged instant noodles, breaking away from the association of cheap and low satisfaction of instant noodle products. The bright Chinese color scheme meets the pursuit of quality and packaging aesthetics by young users.

Product Images

Please briefly describe how your product communicates with consumers

1. Consumers deeply participate in the product development process:
① Select the flavors that consumers like for development through consumer survey questionnaires and scientific flavor analysis.
② Inviting consumers to participate in product development, evaluation, packaging design, and other processes, fully listening to their opinions and suggestions.
2. In terms of product development and packaging design:
① The product formula and production process do not add preservatives or contain high levels of trans fatty acids. The original soup is added to meet the pain points of consumers , conveying the brand's product philosophy of "natural sincerity"
② The product uses innovative side dishes such as white jade mushrooms, cordyceps flowers, and real chicken shreds, and uses FD technology to lock in freshness and ensure taste. The high soup aftertaste and natural mushroom freshness solve the problem of single ingredients and flavors in instant noodles
③ In terms of packaging presentation, the use of square barrels and eight self standing bags makes the product more textured and aesthetically pleasing, satisfying consumers' pursuit of quality and aesthetics
④ Abandon exaggerated food photography and replace whole chicken and whole chicken legs with shredded chicken; Convey the sincere brand product concept of "what you see is what you get"

Product Images