Company Website

http://birchwater.cn/

Company Introduction

「Jiahua ® Birch Sap」is a brand that has opened up the commercialization of fresh Birch Sap in China. Selected from the wild birch forest in Xing'an Mountains at 47 ° N latitude. The brand is also the first enterprise in the industry to achieve "zero addition", which allows "birch sap to preserve the freshness on the tree". Adhering to the pursuit of woody science and continuously exploring the mystery of nourishing the essence hidden in birch trees, we aim to provide more people with a natural, fresh, and healthy plant-based beverage, leading a new way of "forest" life that pursues authenticity, self satisfaction, and loyalty to feelings.

Product concept, highlights and added value

【Overcoming the Global Challenge of “Mass Production” of Birch Juice】 After leaving the tree for 6 hours, birch juice will lose most of its nutritional active ingredients then deteriorate and ferment. "Keeping fresh at room temperature with zero additives" is a technical challenge for mass production in the industry, which has long been a major reason why it has been difficult for the consumers to consume pure birch juice products. In 2018, Jiahua overcame this global challenge through the integration of (9 patented technology) research and development innovations, achieving "zero additives at room temperature to lock in freshness", and formulating collection standards for birch juice industry, which enabled the mass production of fresh white birch juice and its entry into the mass consumer market.

【Original Tree Drink · True Tree Drops, a precious and nutritious new generation plant beverage】 The annual collection period of birch tree juice is only 10-15 days, and the single tree drop amount is only 1-1.5 kg per day. Jiahua's birch juice adheres to zero additives, and the ingredient list only include birch juice, ensuring that every sip consumed by consumers retains the fresh and original flavor of the birth juice, with a sweet and refreshing taste and a unique birch fragrance. Due to its rich content of over 60 natural plant-based nutrients such as vitamins, minerals, birch enterprises, and amino acids, it is also preferred as a beverage by more consumers who pursue healthy and light food.



【We are rapidly promoting Chinese birch juice industry】 As an emerging category in the market, Jiahua is fulfilling its leadership responsibility in the industry and bringing birch juice closer to the general public. The promotion investment of the comprehensive social media platform, as well as the category crossover plan to be launched in 2024, will work together with brands such as "Xiao Guan Tea - Brewing Tea Water", "Yong Pu - Coffee Water", and "Love Sweet - Flavored Birch Juice" to promote birch juice to the general public.

Product Images

Please briefly describe how your product communicates with consumers

As a new and high unit price plant-based beverage brand, we aim to target the core audience of "urban elites". Through a communication strategy of explaining the birch juice category and promoting a new lifestyle, we aim to introduce a new lifestyle called "Forest Life" to this group of people who have a higher pursuit of quality of life with "Fresh" birch juice products. As more and more people align with brand values and bind to brand products, this group of seed users with certain social influence is gradually becoming the "Better Lifestyle Proponents" of the brand, spreading the Jiahua brand to the general public through them and creating a unique community based grass planting method for Jiahua.

At the same time, we are constantly collaborating with other brands in the same industry to create high-end and high-quality life scenes and diverse experiences, such as "Origin Tracing", "High-end Banquet Partners", "Light Health Lifestyle Drinks", "Artistic Healing", etc. While influencing more social circle users, continuously deepening the high-end value of the brand.

Continuously conveying the beauty of our brand to users: [Only making fresh and original "Tree" drinks, exploring new "Forest" activities that please ourselves] Drawing inspiration from nature, giving you the power to explore a quality life.

Product Images

Ingredients List Photograph

Launch Date

2023-9

Target Consumer

A group of elite individuals aged 25-40 who care about health, pursue authenticity and self satisfaction, and are loyal to their physical and mental well-being

Weight/Volume per Pack

230ml

Price per Item

28/瓶

Storage requirements

常温储存（Normal Temperature Preservation）

Marketing Area

CHINA

Distribution Channels

电商 E-commerce; 餐饮&酒店 Restaurants & Hotel

Market Performance

Jiahua Biotechnology is a leading enterprise in the domestic birch juice industry. Since 2015, we have been continuously striving for technological innovation and formulating industry standards, gradually forming a barrier that enterprises are difficult to break through in the industry. The company provides raw materials such as birch juice, concentrated birch juice, and birch water, with over 500 corporate clients nationwide including leading enterprises such as Huaxi Biotechnology and Yangshengtang. In September 2023, we first created the brand's logo, which is the product of this competition, facing consumers directly and building the to costumer brand from scratch. In the first month of listing, the sales data on Chinese Tiktok and Tmall platforms both exceeded one million, and then the monthly growth rate was rapidly, successfully ranking first among all e-commerce platforms in the public domain! It has also dominated the “Top 1 in the list of popular vegetable drinks" of Chinese Tiktok. At present, the brand's products have been sold to more than 350 cities nationwide, becoming a leading brand in the industry, and have won industry awards such as "Annual Health Influence Brand" and "Annual Innovative Plant Beverage Brand".