Company Website

https://www.yili.com/

Product concept, highlights and added value

1、Product taste and taste:
Blueberry and Purple Rice Pop Beads probiotic yogurt is thick and smooth as a whole, and the milk fragrance is rich. It retains the classic combination of fruit and cereal. At the same time, a new popping bead upgrade has been made to purple rice, and each popping bead is wrapped in a whole purple rice, which increases the fun and taste level of yogurt drinking.

2、5 major product strengths:
1）Super rich taste: full and juicy blueberry pulp, popping purple rice popping beads, thick and smooth yogurt, and ≥50% addition of fruit grains & popping beads in the fruity sauce, every bite has a rich taste experience.
2）Carefully selected quality ingredients: Changbai Mountain Meideng blueberry, Yunnan Xishuangbanna purple rice, Changbai Mountain blueberry is rich in anthocyanins, SOD, arbutin and other nutrients, purple rice is rich in protein, fat, lysine and other vitamins, once feel the delicious collision of the north and the south.
3）A+BB compound probiotics, Changqing exclusive ratio, ≥ 2.5 billion CFU per bottle, to help intestinal health.
4）100% raw milk is fermented for a smoother taste.
5）Technological innovation: Through repeated experiments on embedded substrates, oat cooking time, types and concentrations of embedded coatings, we have developed oatmeal poppers that are full of Bang bomb, explosive sensation and rich flavor, so as to achieve the ultimate taste and product flavor of popping beads and bring consumers the best consumption experience.

Product Images

Please briefly describe how your product communicates with consumers

Product insight and positioning: After the epidemic, consumers' rational and emotional demands for products have increased. In terms of rationality, consumers want products to be delicious, but they can't ignore health. At the same time, they also advocate rational consumption and pursue more cost-effective products and services. In addition, consumers also pay attention to the richer emotional support that products bring them, such as fun, cuteness, decompression, etc., and pursue higher value product packaging, more interesting drinking experience and richer taste. ChangQing has insight into these needs of consumers, and has launched a new generation of Tetra Top Cereal Popping Beads on the basis of the classic 0 addition series, Blueberry Purple Rice Popping Beads is one of the flavors under the Cereal Popping Beads series. It is also the first product taste of Changqing.

Packaging design: It retains the light, concise and generous slash design, and has a high degree of consistency on the terminal shelf. At the same time, the core selling point of the new product is highlighted through the differentiated selling point icon design and the existing addictive free series. The packaging uses a white background to reflect the brand tonality of Changqing, while the pattern of large fruits is used, which not only highlights the taste identity, but also reflects the deliciousness of the product.

Product Images

Ingredients List Photograph

Launch Date

2023-12

Target Consumer

Young people aged 18-35,. They have proactive attitude, pursuing a balance between deliciousness and health. They willing to try more new options at a reasonable price.

Weight/Volume per Pack

250g

Price per Item

9.9元/瓶

Storage requirements

冷藏（0-4℃）

Marketing Area

national

Distribution Channels

电商 E-commerce; 大型商场 Shopping Mall; 小型商超和便利店 Supermarket & CVS; 杂货店 Grocery; 其他销售渠道 O2O渠道

Market Performance

无