Company Website

http://wwwbaixiangfood.com/

Company Introduction

Founded in 1997, Braisun is a comprehensive food enterprise focusing on the production and sales of high-quality flour products and aiming to improve people's better life. The products span more than 10 categories such as instant noodles, dried noodles, instant noodles, beverages, pastries, flour, etc. It has 12 high-quality flour product production bases in 10 provinces such as Henan, Hebei, Shandong, Sichuan and Jilin, and has more than 20 subsidiaries. The export business covers 65 countries around the world. It has won many honors such as "Top 500 Asian Brands", "China Famous Trademark", "National Inspection-free Products", "Top 100 Chinese Famous Brands" and so on.

Product concept, highlights and added value

Zou Jie Chuan Xiang Xie Huang Ban Mian Cup Noodle was launched in October 23, for the second member of the Crabmeat Noodle family, the initial intention of product development is to find that more and more consumers like the Xie Huang Ban Mian, but is limited by the way of consumption, consumption scenarios, according to the feedback of the consumers, we have developed the Xie Huang Ban Mian Cup Noodle which does not need to be boiled, can be consumed after 4 minutes of brewing and does not need to brush the pot and wash the dishes, which is much more time and labor-saving.
While making the consumption way convenient, we still continue the good taste and texture of Xie Huang Ban Mian series products. Utilizing the patented straight noodle technology developed by Braisun, it has developed straight instant noodles, which are instant noodles, but their appearance is different from the regular curly surface, and their taste is more powerful and smooth.
Product selling points:
①Noodle body:
Ingredients: Selection of high-quality wheat core flour from the golden wheat production area, adding egg whole egg powder kneading, the body of the noodle is more powerful.
Technique: Patented technology of straight noodle making (with patent certificate), which creates a different noodle shape from the conventional instant noodles.
Taste: Q-bouncy and smooth noodles, full of strength.
②Double sauce package:
Seasoning sauce package: selected fresh onions, ginger, carrots, large hot incense, add high-quality oyster sauce, scallops and other seafood ingredients, artisanal slow simmering, rich and fragrant.
Crab roe sauce packet: Selected crab roe sauce is made from raw materials, rich in crab flavor, and the essence of the entire Xie Huang Ban Mian Cup Noodle.
③Specialty Buns:
Hand-torn Crab Stick: Containing a whole heel of hand-torn crab stick, soft and sweet, with strong and smooth Xie Huang Ban Mian Cup Noodle, the texture is richer and the flavor is upgraded!
Xie Huang Ban Mian Cup Noodle makes a new attempt in the instant noodle category in terms of flavor, noodle body and sense of value.

Product Images

Please briefly describe how your product communicates with consumers

Since the launch of Zou Jie Chuan Xiang Xie Huang Ban Mian in October 22, we have been receiving various feedbacks from consumers. The first Xie Huang Ban Mian focuses on flavor reproduction, with a large portion of real crab roe sauce packet, authentic Su-style thin noodles, and an operation method that adds to consumers' light cooking experience. Consumers also asked for a non-cooked Xie Huang Ban Mian and a more convenient way to eat it. Based on this feedback, we have added a new category of Xie Huang Ban Mian to meet the needs of consumers in different consumption scenarios and price ranges. Xie Huang Ban Mian Cup Noodle continues the fresh and rich flavor, self-research and development of straight instant noodles, breaking the traditional curly shape of instant noodles, carefully designed square paper cups, the delicious taste is not reduced, doubling the convenience!

Product Images

Ingredients List Photograph

Launch Date

2023-10

Target Consumer

18-35 years old, students, emerging white-collar workers, sophisticated mothers, small-town youth, senior middle-class people

Weight/Volume per Pack

118g

Price per Item

7-8元/杯

Storage requirements

常温储存（Normal Temperature Preservation）

Marketing Area

China

Distribution Channels

电商 E-commerce; 小型商超和便利店 Supermarket & CVS; 杂货店 Grocery

Market Performance

无