Company Website
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Company Introduction
Hangzhou Manthy Food Technology Co., Ltd., located in the Alibaba Park in Hangzhou, is a new tech company specializing in functional foods. The company is committed to creating higher standard functional nutrition products. In 2020, it received support from Nestlé R&D Accelerator in 2020, seed funding from Plug&Play and Weikang in 2021, and strategic investment from Ruoyuchen in 2022. The company has successfully incubated the functional food brand 'Release U,' precisely addressing the health growth of children and the self-care needs of mothers, ensuring delicious, effective, and safe products.
Product concept, highlights and added value
Concept:
Lutein, as a very important nutrient for the eyes, how to make it more delicious, quickly capture children's taste buds, and become a daily necessity for the whole family, has become a major innovative nutritional explosive product that RELEASE U has been dedicated to researching and successfully tackled.
Highlights:
1. A small candy, super valuable fruit: Eating one gummy candy is equivalent to eating a full 7.5kg of blueberries, 4kg of kiwifruit, and 0.75kg of carrots, which are very nutritious;
2. A small candy, no burden: using sugar substitutes and sugar free added formulas not only won't harm your teeth, but also one gummy candy has the same amount of calories as eating 1/9 of an apple, completely without any burden!
3. A small candy, Mom's worry free: This small soft candy contains over 16% natural concentrated fruit juice, which is sour, sweet and delicious. The child likes to eat it, and Mom is more at ease;
4. A small candy, super eye care: We use two super eye care ingredients, lutein ester and zeaxanthin, to help children's eyes learn and play better, making their eyes effortless.
Value added:
Our packaging is not transparent, it is light proof and we strive to maintain the activity of lutein esters and zeaxanthin as much as possible.
Product Images
Please briefly describe how your product communicates with consumers
1. Packaging design: The main ingredients and dosage of lutein ester gummies are directly presented on the bottle, and consumers can easily understand the key selling points of the product through external visual and key information extraction;
2. Content promotion: Communicate with easy to understand materials through the application and promotion of product brochures, design manual flyers, detail pages, main images, offline promotion, series posters, hand cards, and short videos on different platforms;
3. Customer service: Establish communication groups for brands and channels, promptly respond to consumer inquiries and resolve any issues that may cause consumer dissatisfaction;
4. Market research: Through a series of activities such as offline large supermarkets and shopping mall gatherings, as well as online channels, we collect real feedback from consumers. In response to the needs of the majority of consumers, we strictly control the quality control of each batch, re export professional knowledge into easy to understand language for consumers, upgrade packaging, and add options for small bag trial packaging and large barrels.
Product Images
Ingredients List Photograph
Launch Date
2021-12
Target Consumer
Over 3 years old and adults, especially those who have been exposed to electronic screens for a long time and use their eyes excessively, such as students taking online classes, drama enthusiasts, and office workers who frequently face computers
Weight/Volume per Pack
120g(4g/粒×30粒）
Price per Item
199/瓶
Storage requirements
常温储存（Normal Temperature Preservation）
Marketing Area
CHINA
Distribution Channels
电商 E-commerce; 大型商场 Shopping Mall; 小型商超和便利店 Supermarket & CVS; 其他销售渠道 医院 Hospital
Market Performance
1. Sales data: Starting from April 2022, the product has reached a monthly sales revenue of over 1 million yuan in May. After one and a half years of launch, it has sold over 3500000 bottles (over 105 million pills). The sales revenue of this single product has reached over 192 million yuan, with a repurchase rate of over 60%, which is highly favored by consumers. Due to the current shortage of OEM factories, a factory belonging to its own brand has been established and production has been achieved;
2. Customer feedback: Consumers have received a lot of positive reviews, collecting numerous effect enhancing renderings. 80% of consumers have reported that it can significantly improve eye fatigue, and some have reported that consuming it for 4 days can significantly reduce the red blood streaks in children's eyes;
3. Channel analysis: Due to the delicious and effective products, we quickly established cooperation with many channels such as Dad's evaluation, Heart of All Things Selection, Baby Tree, and Lilac Doctor; This year, I participated in Tmall Double 11 for the first time, and my store surged into the top 13 in the entire Tmall health food ranking; At the end of 2023, blueberry lutein ester gummies have entered the offline stores of the large supermarket Tianhong. After about a month of entry, Tianhong Supermarket has started to return orders.