Company Website
https://www.szeastroc.com/
Product concept, highlights and added value
After conducting extensive research, Dongpeng found that the public has a high acceptance of the flavors of oolong tea and green tea. In the end, they chose the narcissus tea with the best popularity and flavor matching among over a hundred types of tea.
This new product is one of the few sugar free tea products on the market that uses premium tea leaves. According to the sensory quality of tea, it can be divided into special grade, first grade, second grade, third grade, etc. Among them, the special grade is the highest, presenting excellent characteristics such as tight and even tea strands, bright color, and rich and long-lasting aroma. The new product adopts the high-temperature and short-term extraction process of the original leaves, aiming to replicate the true brewing process and flavor taste to the greatest extent possible. The bottle body is composed of two parts, the upper part is surrounded by bottle stickers, and a layered landscape is outlined through line textures, expressing the artistic conception of drinking tea. The form of the lines is simple and modern, fashionable and generous. The landscape stripes flow downstream and continue to the lower part of the teacup, inspired by the rainbow shaped glass teacup commonly used by urban young people, cleverly combining concepts. The overall style is fresh and simple, which not only promotes the brand's youthful and lightweight tea drinking, but also conveys to young people that they can have their own way of drinking tea.
Product Images
Please briefly describe how your product communicates with consumers
Wulong Shangcha is a healthy, natural, high-quality, and smooth sugar free tea beverage aimed at college students and young white-collar workers aged 18-35, meeting their needs for healthy thirst quenching and tea drinking in different scenarios such as office learning and outdoor leisure.
After conducting extensive research, Dongpeng found that the public has a high acceptance of the flavors of oolong tea and green tea. In the end, they chose the narcissus tea with the best popularity and flavor matching among over a hundred types of tea.
Using top-grade narcissus tea from the original production areas of Fujian, as one of the important origins of Chinese tea, Fujian's mild and humid climate provides a unique environment for the growth of narcissus tea.
This new product is one of the few sugar free tea products on the market that uses premium tea leaves. According to the sensory quality of tea, it can be divided into special grade, first grade, second grade, third grade, etc. Among them, the special grade is the highest, presenting excellent characteristics such as tight and even tea strands, bright color, and rich and long-lasting aroma.
The new product adopts the high-temperature and short-term extraction process of the original leaves, aiming to replicate the true brewing process and flavor taste to the greatest extent possible.
In terms of packaging, the new product's bottle design, texture, and touch are closer to the tea cup, giving consumers a more ceremonial feeling of enjoying the tea cup. And the unique porcelain white label makes the product present a delicate and sparkling white like ceramics, better covering the color of the tea soup and highlighting the simple and atmospheric calligraphy font of "Oolong Tea".
Product Images
Ingredients List Photograph
Launch Date
2023-8
Target Consumer
Targeting 18-35 year old college students and young white-collar workers, to meet the needs of healthy thirst quenching in different scenarios such as office and study.
Weight/Volume per Pack
555ml
Price per Item
4元
Storage requirements
常温储存（Normal Temperature Preservation）
Marketing Area
China
Distribution Channels
电商 E-commerce; 大型商场 Shopping Mall; 小型商超和便利店 Supermarket & CVS; 杂货店 Grocery