Company Website

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Company Introduction

RISHIJI is a lifestyle brand with food as its keyword, which insists on conveying the brand feeling of "warm healing" and creating a healing life experience.

In 2013, we launched our first food video under the name "RISHIJI", same as the brand name. A group of people, a cat, using food as the main line of emotional communication, we keep recording ordinary and warm life throughout past 10 years. And our video series have brought warmth and healing feeling to over 71 million people so far.

In 2018, our own e-commerce platform "RISHIJI Lifestyle Store" was launched to provide consumers with more comprehensive and accessible life solutions.

The main OEM product is "One soup for all purposes" soup base series, which help reduce the cumbersome cooking while maintaining the deliciousness of food and the fun of hands-on. Its popular Thai-style Tom Yum Kung soup base sells an average of 15,000 boxes per day.

Product concept, highlights and added value

·Ingredients:
1）oyster sauce made by freshly extracted oyster juice;
2）several kinds of soy sauce, making it more compound and more suitable for cold salad;
3）spicy fresh dew used to enhance the aroma and taste;
4）fresh lime water, the aroma of which helps to enhance freshness and remove fishy smell.

·Flavor: sweet, spicy and peppery, different from most spicy flavors on the market, more in line with the tastes of Jiangsu, Zhejiang, Shanghai and Guangzhou-Shenzhen people (the key fan group of RISHIJI)

·Marketing points:
1) Quick cooking procedure in 10 minutes, which can be completed in just two steps of cooking and soaking, very convenient for office workers to prepare and eat quickly. Compared to most products in this category, whose processing time may last half to one hour, our Seafood Sauce is super efficient for busy office workers.
2) It is a perfect match with seafood, and the time to market coincides with the peak season of seafood. Cold brewing is to preserve the freshness of seafood Taste and texture, a sharp tool to remove fishy smell and enhance fragrance at the same time
3) "One sauce for all purposes." It's a must in summer for its universal usage. In addition to seafood, you can also put edamame, crayfish, boiled eggs, cold noodles, mixed vegetables into this sauce.

Product Images

Please briefly describe how your product communicates with consumers

·Consumer Insights:
1) Guangzhou and Shenzhen, Jiangsu, Zhejiang and Shanghai, where the fans of Rishiji are concentrated, are all near the sea and rich in seafood in summer. RISHIJI hopes to develop an exclusive seafood condiment for the main customer group;
2）RISHIJI's signature "One soup for all purposes" soup base series is mostly used for hot pot. Users generally report that it is more suitable for autumn and winter, so we hope to develop a universal soup base suitable for summer consumption；
3）Spicy seafood platter has been a food hotspot in the past two years, videos of this topic were great hits on our channel. But fans of RISHIJI report that "the proportion of ingredients is difficult to control", and similar products on the market "take a long time to soak", so RISHIJI positions this product as one with rich flavors, fast production, and easy use and storage.

·Packaging and dosage:
1) Independent single bag, a bag of 200g, can mix 1kg of ingredients, to satisfy young consumers' daily needs of 1-2 people meal;
2) The outer box design uses orange as the base, the bright and warm color can visually arouse people's appetite; the central pattern is an illustration of sauced seafood, which conveys a clear product usage;
3) Two layers of keywords are printed on the outer packaging. One is "sweet, spicy and peppery", and the other is "pasteurized" and "fresh", which conveys a clear message of umami flavor and safetyness.

·Marketing activities:
1) The product was launched with a variety of recipes provdided (mixed edamame, crayfish, boiled eggs, cold noodles, mixed vegetables, etc.), which fully proves the convenience and diversity of the product and helps users save the cost of thinking about cooking ways;
2) The 3-box set is mainly promoted. Considering the high frequency of use of this product in summer, it saves users the tediousness of repeatedly purchases, and at the same time meets the needs of family gatherings use.

Product Images

Ingredients List Photograph

Launch Date

2023-3

Target Consumer

1. Young people aged 20-35 who live in first- and second-tier cities and represent new consumption power; 2. Office workers who often simplify the dining process due to busyness; 3. Kitchen novices who want to try cooking but lack cooking experience.

Weight/Volume per Pack

205g/盒

Price per Item

14.9元

Storage requirements

常温储存（Normal Temperature Preservation）

Marketing Area

China Mainland

Distribution Channels

电商 E-commerce; 大型商场 Shopping Mall; 小型商超和便利店 Supermarket & CVS; 杂货店 Grocery; 餐饮&酒店 Restaurants & Hotel

Market Performance

On the first day of launch, this product's sales exceeded 20,000 bags.

And in the first month of launch, its sales through new retail channels exceeded 200,000 bags.